Your Favorite Beach Shop – Open Now in Miramar Beach, FL!

A Passion for the Beach,
Built into Every Product

We’ve been gearing up Miramar Beach visitors and locals since 2005. Here’s the story behind the shop.

Born on the Emerald Coast

Miramar Beachwear was founded by a family of beach lovers who couldn’t find a single shop that had everything a beachgoer needed. So they built one. Starting with a small storefront and a dream, we’ve grown into the Emerald Coast’s most-loved beach destination. Today we carry over 1,000 products spanning swimwear, eyewear, surf gear, beach accessories, and gifts — all curated with the actual beach experience in mind. Every product on our shelves was chosen because we’d use it ourselves.